Your homepage is undoubtedly one of the most important web pages on your website. We’ve handpicked 15 website homepage design examples to provide you with some best-practice design inspiration.
1. Apple
Apple’s homepage is a masterclass in minimalism and functionality. The clean layout emphasizes high-quality images and bold typography, showcasing their latest products. The use of white space allows each element to breathe, making it easy for users to focus on what matters most. Apple effectively uses calls-to-action (CTAs) to guide visitors toward exploring their products and services, contributing to a seamless user experience.
Key Features:
- Clean, minimalist design
- High-quality product imagery
- Clear CTAs leading to product pages
2. Airbnb
Airbnb’s homepage design is both visually appealing and user-friendly. The large background image sets the scene for adventure, enticing visitors to explore unique accommodations. The search bar is prominently placed, allowing users to quickly find what they’re looking for. The use of engaging copy, like “Find a place you’ll love,” creates an emotional connection and encourages users to start their journey.
Key Features:
- Captivating background imagery
- Prominent search functionality
- Engaging, relatable copy
3. Dropbox
Dropbox’s homepage is an excellent example of how to communicate complex ideas simply. The design features a straightforward layout with clear messaging that highlights the benefits of using Dropbox for file storage and collaboration. The use of colorful illustrations adds a touch of creativity, while the prominent CTA encourages users to sign up for a free account.
Key Features:
- Simple, effective messaging
- Colorful, engaging illustrations
- Strong, clear CTA
4. Slack
Slack’s homepage effectively showcases its product’s features while maintaining an inviting and modern design. The use of playful illustrations and vibrant colors creates a friendly atmosphere, making the platform seem approachable. The homepage features clear CTAs for both existing users and new visitors, ensuring that everyone can navigate easily and find what they need.
Key Features:
- Playful illustrations and vibrant colors
- Clear navigation for different user types
- Strong emphasis on features and benefits
5. Shopify
Shopify’s homepage serves as a powerful tool for attracting entrepreneurs and small business owners. The design emphasizes user empowerment with strong visuals and bold statements about building an online store. The homepage also features testimonials from successful merchants, building credibility and trust. With an easy-to-navigate layout and prominent CTAs, users are encouraged to get started on their e-commerce journey.
Key Features:
- Empowering visuals and messaging
- Customer testimonials for credibility
- User-friendly navigation
6. Trello
Trello’s homepage is vibrant and engaging, effectively showcasing the platform’s functionality for project management. The design incorporates playful graphics and bright colors, which enhance the user experience. Key features are highlighted clearly, and the CTA encourages visitors to sign up for free, making it easy for potential customers to get started.
Key Features:
- Vibrant graphics and colors
- Clear highlight of key features
- Prominent, enticing CTA
7. Mailchimp
Mailchimp’s homepage stands out with its unique blend of playful illustrations and clear messaging. The design focuses on user engagement, presenting features and benefits in an easy-to-understand format. The use of testimonials and customer logos builds trust, while the CTA encourages users to create an account effortlessly.
Key Features:
- Playful illustrations combined with clear messaging
- Trust-building testimonials
- Easy account creation CTA
8. HubSpot
HubSpot’s homepage is a prime example of effective content marketing. The layout is clean and professional, showcasing the platform’s various marketing tools. The homepage includes informative resources, such as blogs and webinars, which position HubSpot as an industry authority. CTAs are strategically placed to encourage visitors to explore more or sign up for free trials.
Key Features:
- Professional, clean design
- Valuable resources and content
- Strategic CTAs
9. Evernote
Evernote’s homepage effectively communicates its value proposition as a note-taking and organization tool. The design features a clear headline and supporting visuals that highlight how users can stay organized. The homepage also includes user testimonials to showcase the product’s effectiveness, along with a straightforward CTA for new users.
Key Features:
- Clear headline with supportive visuals
- User testimonials for credibility
- Simple CTA for new user
10. Asana
Asana’s homepage combines vibrant imagery with clear messaging to engage users. The design highlights the platform’s project management capabilities and emphasizes collaboration. By using relatable graphics and straightforward navigation, users can easily explore Asana’s features. The CTA encourages users to sign up for a free trial, fostering an inviting atmosphere for potential customers.
Key Features:
- Engaging imagery with clear messaging
- Focus on collaboration features
- Inviting CTA for free trial
11. Zendesk
Zendesk’s homepage design is clean and professional, making it easy for visitors to understand the brand’s services. The layout highlights various products and solutions, providing clear pathways for different customer needs. The use of testimonials and logos from recognizable brands enhances credibility, while prominent CTAs guide users toward engaging with the platform.
Key Features:
- Clean, professional layout
- Clear pathways for customer needs
- Trust-building testimonials and logos
12. Squarespace
Squarespace’s homepage is a stunning example of design and functionality. The visually striking layout highlights the platform’s website-building capabilities, using bold images and engaging typography. The CTA encourages users to start a free trial, while a dedicated section showcases user success stories, illustrating the effectiveness of the platform.
Key Features:
- Visually striking design
- Engaging typography and images
- Highlighting user success stories
13. Canva
Canva’s homepage is user-friendly and visually appealing, effectively demonstrating its graphic design capabilities. The design features engaging visuals and simple navigation, making it easy for users to start creating. The CTA encourages users to sign up for free, fostering a welcoming environment for potential customers.
Key Features:
- User-friendly and visually appealing
- Engaging visuals to demonstrate capabilities
- Strong, inviting CTA
14. Vimeo
Vimeo’s homepage combines minimalist design with powerful visuals, showcasing its video hosting and sharing capabilities. The layout emphasizes community engagement and creativity, appealing to artists and filmmakers. The CTA encourages users to join the platform, while testimonials add a layer of credibility.
Key Features:
- Minimalist design with powerful visuals
- Emphasis on community and creativity
- Credibility through testimonials
15. LinkedIn
LinkedIn’s homepage effectively serves its dual purpose of professional networking and job searching. The clean design showcases the platform’s features while providing easy access to profile creation and job searches. The prominent CTA encourages users to join or sign in, facilitating seamless user engagement.
Key Features:
- Clean design serving dual purposes
- Easy access to profile and job search
- Strong, clear CTA for engagement
Conclusion
The homepage is a vital component of your website, acting as the first point of interaction between your brand and potential customers. By studying the design elements and strategies used by these 15 exceptional websites, you can draw inspiration to enhance your own homepage. A well-crafted homepage can significantly improve user experience, engage visitors, and ultimately drive conversions.
