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A man sitting at a desk, working on a laptop in front of a whiteboard with a graph and a list of items. The background is yellow, and there's a magnifying glass icon and the text "A Guide to Negative Keywords in Google Ads."

By Henry Digital Marketing

What Are Negative Keywords in Google Ads?

A negative keyword is a type of keyword that prevents your ad from being triggered by a particular phrase or…

A laptop screen showing a search bar with the word "CLICK" and two ad icons, surrounded by various marketing symbols like a target, graph, and dollar coins.

By Henry Digital Marketing

What is PPC Management and How You Can Take Advantage of it to Maximize Revenue

PPC stands for Pay-Per-Click. PPC Management is one of the core components of Digital Marketing. Here the main focus is…