In today’s digital age, a strong online presence is crucial for business success. Content marketing is a powerful tool to…
Articles & insights
AI is revolutionizing marketing, and ChatGPT is a powerful tool that is leading the charge. This AI chatbot can mimic…
Interactive e-books have been instrumental in advancing content strategy by enhancing engagement, improving learning experiences, providing actionable data insights, supporting…
Imagine having poured everything into creating an amazing product or service, only to realize that you don’t know how to get it into the hands of those who need it most. This is where your go-to-market (GTM) strategy comes into play. A comprehensive guide, it takes into account everything, from identifying your ideal customer to understanding market trends, crafting a message that highlights your product’s value to attracting and engaging your target audience across the right channels. Informed by research and well-defined, your GTM strategy can differentiate your product or service, increase revenue potential and brand recognition, and reduce launch costs.
Introduction: In today’s digital landscape, video reigns supreme. By 2023, viewers consumed an average of 17 hours of video content…
Introduction: In the competitive world of digital marketing, understanding your Customer Acquisition Cost (CAC) is crucial. It reveals how much…
INTRODUCTION A podcast is like a digital radio show that you can listen to whenever you want. They are typically…
According to Protocol 80’s CRO, closing deals is an essential skill for salespeople. But the traditional “closing” approach can feel…
In the competitive world of sales, exceptional salespeople separate themselves from the pack by wielding a unique arsenal of skills….
What is Content Promotion? Content promotion is a process of communicating different forms of content to the target audience through free and…