Audience retargeting (commonly and interchangeably referred to as remarketing) is a highly effective technique for boosting LinkedIn ad performance and…
Articles & insights
When you think of spending your marketing dollars, Spotify probably doesn’t come foremost in your mind. And yet, you might…
Google Ads is a crucial element of digital marketing, catering to billions of users searching for new businesses, answers, and…
Web maintenance is a method of going over your website to make sure it is working properly and keeping it…
User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. If you need…
Client retention strategies build loyalty and trust to increase repeat business. Tailor customer service, gifts, communication channels, and personalization to…
If you run Facebook, radio, or any other type of ad, you’re essentially relying on the buyers to remember you when they’re ready…
A customer segmentation model is a framework that divides customers into distinct segments based on shared characteristics or needs. By grouping…
Building an email list is like nurturing a garden – you need several things to make everything work. Just as…
Deferred deep linking is a marketing technology that directs users to specific content within a mobile app, even if it’s not…