Unhappy customers can sink a business faster than a leaky ship. That’s why gathering customer feedback is crucial for staying afloat. Best Email Surveys are a powerful tool to collect valuable insights directly from your customers, allowing you to identify areas for improvement and keep them happy.
This guide dives deep into 10 inspiring email survey examples to spark your creativity and craft high-performing surveys that boost customer engagement and satisfaction.
Learning from the Leaders: 10 Captivating Email Surveys Examples
- Simplicity Reigns Supreme: Think with Google
Think with Google exemplifies a clear and concise approach. Their email prioritizes a prominent call to action (CTA) button, making it easy for users to take the survey. This is ideal when you want maximum response rates and minimal distractions.
- Brand Matters: Eton
Eton’s email incorporates a distinctive aesthetic that reflects their brand image. It conveys a sense of elegance, aligning perfectly with their brand identity. Remember, your Email Surveys should communicate your brand voice – professional, playful, or anything in between!
- Keep it Short & Sweet: Simple
Simple lives up to its name with a minimalist survey embedded directly in the email. This approach is perfect for maximizing responses, especially for short surveys with a single question.
- User-Friendly Design: Taylor Stitch
Similar to Simple, Taylor Stitch offers a longer survey presented in a user-friendly format. The survey is embedded within the email and utilizes multiple-choice questions for ease of use. This reduces friction and encourages participation.
- Visually Appealing & Customer-Centric: Skillshare
Skillshare takes the cake for visually engaging surveys. Each question is accompanied by eye-catching artwork, making the survey itself enjoyable to complete. Additionally, their questions focus on enhancing the user experience, demonstrating that Skillshare prioritizes customer satisfaction (https://www.skillshare.com/en/).
- The Power of Deadlines: Mailchimp
Mailchimp leverages the psychology of deadlines to boost response rates. Their email employs a “last chance to participate” message, urging users to take action before the deadline. This creates a sense of urgency and encourages immediate completion (https://mailchimp.com/).
- Sweeten the Deal with Incentives: HermanMiller
HermanMiller incentivizes survey participation by offering a chance to win a coveted Eames Hang-It-All. This prize incentive significantly increases the appeal of completing the survey, leading to a higher volume of responses (https://www.hermanmiller.com/).
- Multiple Touchpoints: MacPaw
MacPaw understands that not everyone will fill out the survey. To maximize the value of their email, they strategically place a CTA button to their product page below the survey request. This ensures they still connect with potential customers, even if they don’t participate in the survey (https://macpaw.com/).
- Win-Back Efforts: Seeso
Seeso’s email targets users who have cancelled their subscription. The survey aims to understand the reasons behind the cancellation. This valuable feedback helps Seeso identify areas for improvement and potentially win back lost customers (https://en.wikipedia.org/wiki/Seeso).
- Closing the Loop: Hers
Hers demonstrates appreciation for customer feedback by sending a post-survey email. This email showcases a graphic summarizing the overall survey results. This transparency allows users to see how their responses compare to the broader customer base.
Crafting Your Winning Email Surveys
These email survey examples provide a wealth of inspiration, but remember to tailor your surveys to your specific goals and target audience. Here are some additional tips for crafting winning email surveys:
- Clearly define your survey objectives. What information are you hoping to gather?
- Keep it concise and focused. Shorter surveys typically generate higher response rates.
- Offer multiple-choice questions whenever possible for ease of response.
- Personalize your emails with the recipient’s name for a more genuine touch.
- Express gratitude for customer feedback and participation.
By following these best practices and drawing inspiration from the email surveys examples above, you can design powerful surveys that provide valuable customer insights and propel your business forward.
