Moz is a company founded in 2004 by Rand Fishkin and Gillian Muessig that specializes in Search Engine Optimization (SEO) tools and resources. They started as a blog for SEO experts to share knowledge and eventually transitioned into offering SEO services and software.
What is SEO?
SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs). This increases the visibility of your website and attracts more organic traffic, which can lead to more conversions (sales, leads, etc.).
Moz Products
Moz offers two main products to help businesses with their SEO efforts:
Moz Pro: An all-in-one SEO software suite that provides tools for:
- Audience Analysis: Understand how visitors find your site and the keywords they use.
- Site Rankings: Track your website’s ranking for specific keywords and compare them to competitors.
- Crawling/Auditing: Identify and fix technical issues on your website that can harm SEO performance.
- Page Optimization: Optimize individual pages for better ranking and user experience.
- Link Building: Discover opportunities to earn valuable backlinks to your website.
Moz Local: A software specifically designed for local businesses to manage their online presence. It helps with:
- Local Listing Management: Claim and optimize business listings on Google, Facebook, and other directories.
- Reputation Management: Track and respond to online reviews.
- Local SEO Analytics: Gain insights into how your local SEO efforts are performing.
Pricing
Moz Pro and Moz Local each offer tiered pricing plans based on features and the number of locations you need to manage.
SEO Company vs. Full-Service Digital Marketing
If you’re considering hiring an SEO company, you might wonder if you need a full-service digital marketing agency instead. The answer depends on your specific needs. If you only need SEO services, then Moz or a similar SEO company might be a good fit. However, if you plan to use other digital marketing channels like social media or pay-per-click (PPC) advertising, a full-service agency can manage all your campaigns under one roof.
