Ever feel lost in the world of social media? You post great content, but results seem random. The secret lies in social media analytics, which helps you understand what clicks with your audience.
Today, we’ll explore some fantastic tools that make analyzing your social media performance a breeze. By tracking these insights, you’ll discover what’s working and what’s not, ultimately getting the most out of your social media efforts!
Ever wonder why some social media posts go viral while others fizzle out? The answer lies in social media analytics – the key to understanding what resonates with your audience. But don’t be intimidated by fancy terms! Here’s a breakdown on how YOU can leverage powerful analytics tools for a winning social media strategy, without needing a tech expert by your side.
Why Analytics Matter:
Imagine driving blindfolded. Social media without analytics is similar. You might be creating great content, but you won’t know if it’s reaching the right people or having the desired impact. Analytics tools shed light on these crucial aspects:
- Engagement: See how many people are liking, commenting, and sharing your posts. This reveals what content sparks conversation and builds a community.
- Reach: Track how many unique users see your content. Understanding reach helps you gauge the effectiveness of your efforts in getting your message out there.
- Audience Insights: Discover who your followers are – their demographics, interests, and online behavior. This knowledge empowers you to tailor content that resonates with your target audience.
Social media analytics 101
Before we dive into the top social media analytics tools, let’s discuss some commonly asked questions about social media analytics.
What is social media analytics?
Social media analytics is the process of gathering and analyzing audience and social data from different platforms and applying those insights to your own social media marketing campaign to improve it.
Why track the media analytics?
Marketers track social media analytics for a few different reasons. Social media analytics help you gain a more comprehensive understanding of your social media audience and how they interact with your campaigns.
Through social media analytics, you can:
- Personalize campaigns for your audience
- Identify new audience segments to target
- Increase user engagement
- Encourage more conversions
- Inspire customer loyalty
Social media analytics allows you to make data-backed decisions about how you run your social media marketing campaigns and make those decisions with confidence.
How do you track the media analytics?
Most social networks have analytics tools built into their platforms for businesses, like Instagram Insights or Facebook’s Meta Business Suite. But while these tools help analyze platform-specific data, the best way to track social media data is a social media analytics tool.
Social media analytics and dashboard tools allow you to track social media data from different networks in one place. Instead of jumping from platform to platform to collect data, social media analytics tools connect to your social media accounts and funnel data to one location.
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8 best social media analytics tools for marketers
There are dozens of social media analytics tools for marketers. If you’re new to social media analytics, the numerous options can feel overwhelming. That’s why we’ve gathered eight of the best social media analytics tools for marketers and businesses to use in 2024.
Whether you’re a small to mid-sized business (SMB) or large enterprise, we’ve got you covered. Read on to learn more about some of the best social media analytics tools out there today.
- Sprout Social
Key features: Customizable reports, competitor reports, team reporting
Price: Starting at $249/month
Sprout Social’s Analytics tools pull all your social data to one platform. This option is home to dozens of in-depth analytics tools like automated data collection, customizable reporting dashboards, and tracking tools. You can closely monitor the performance of your social media campaigns and your team.
- HubSpot
Key features: Omnichannel automation, custom reporting, CRM integration
Price: Starting at $800/month
HubSpot’s social media analytics platform says it all in the name: it operates as the main “hub” where all your social data is collected and analyzed. With HubSpot, businesses can track and report on the ROI of their social media campaigns and compare performance across platforms.
- Hootsuite
Key features: Social listening, reports based on goals, competitive benchmarking
Price: Starting at $99/month
Hootsuite’s social media analytics platform helps businesses keep an eye on the performance of their campaigns and their competitors.
With competitive benchmarking social scoring and listening tools, businesses can stay in touch with the happenings on key social media platforms and use those insights to position themselves for success.
- Google Analytics
Key features: Integrations with other Google tools, customizable dashboards
Price: Free (or check out Google Analytics 360 and GA4)
As a proud Google Premier Partner, we can’t build this list of the best social media analytics tools without talking about Google Analytics.
Google Analytics makes social media analytics simple through social plugins and intuitive reporting dashboards that show key insights about your social performance. Through Google Analytics (and Google’s host of other marketing tools), you can make the most of your social media data and use those insights to make data-backed decisions about your campaigns.
- Rival IQ
Key features: Post analysis, hashtag analytics, social audits
Price: Starting at $239/month
Rival IQ streamlines social media analytics by offering follower, profile, and post-engagement data for every company and channel your team manages. Get a comprehensive bird’s eye view of your social campaigns with scheduled reporting straight to your inbox and custom dashboards that show you the data and insights you need.
- Keyhole
Key features: Influencer tracking, trend analysis, social listening
Price: Starting at $79/month
Keyhole gives you real-time insights into your social media campaigns so you can always make data-driven decisions. Know what your audience is saying about you through social listening tools and see how they’re interacting with you through profile analytics.
Plus, keep an eye on your competitors with benchmark reporting and comparison tools.
- Zoho Social
Key features: Zoho CRM integration, custom reports, revenue tracking
Price: Starting at $14/month
If you’re already using Zoho as your customer relationship management (CRM) provider, adding Zoho Social, their social media management and analytics platform, could be the next step.
Zoho Social allows you to easily monitor the performance of your social media campaigns and create custom reports that help you track key performance metrics and monitor relevant trends.
- BuzzSumo
Key features: Keyword tracking and alerts, trend analysis, competitor tracking
Price: Starting at $119/month
Instead of feeling buried under the avalanche of information social media can dump on companies, keep track of your most important data, trends, keywords, and events through BuzzSumo’s social monitoring tools. Monitor your organic growth and adjust your campaign as your content gains traction.
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One platform tracking countless metrics and driving stellar results.
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Strengthen your social media analytics efforts with nicrest
Looking for a team that can help you with your social media analytics efforts? We’ve got you covered.
WebFX’s social media specialists and in-house revenue marketing technology, MarketingCloudFX, can help you simplify and strengthen your social media analytics efforts by pulling key insights from multiple platforms and storing them in one place.
Ready to get started? Contact us online today or call us on 09034928135 to learn more about how you can integrate nicrest into your next social media marketing campaign.
