Google Ads is a crucial element of digital marketing, catering to billions of users searching for new businesses, answers, and solutions daily. Unfortunately, trust in both brands and the platform itself has been constantly undermined by ad fraud, imposter scammers, and deceptive advertisers. In 2020, Google introduced verification as a requirement for advertisers’ accounts to address this issue. Despite this, a significant number of advertisers have yet to complete the verification process.
1. Build Trust and Credibility with Your Audience
One of the most significant advantages of verifying your Google Ads account early is establishing trust and credibility with your audience. A verified account signals to Google and users that your business is legitimate and trustworthy. In an era where online scams are becoming more prevalent, consumers are cautious about the ads they click on. A verified account can reduce any skepticism users might have, making them more likely to engage with your ads.
By verifying your account, you are also less likely to face ad disapprovals, suspensions, or restrictions related to account authenticity. This can prevent unnecessary delays in launching new ad campaigns, ultimately saving you time and helping you scale faster.
2. Avoid Account Suspension and Potential Delays
Google takes account security very seriously, and unverified accounts are more prone to suspension. Google requires advertisers to verify their identity, particularly if they are running ads in sensitive categories such as financial services or healthcare. Verifying your Google Ads account early helps you avoid potential suspensions that could bring your campaigns to a halt.
Unverified accounts may also experience delays in ad approval, which could prevent your campaigns from going live when you need them most—such as during product launches, special promotions, or holiday sales. By completing the verification process early, you eliminate unnecessary interruptions that could delay critical advertising efforts.
Google Ads verification ensures compliance with the platform’s policies and protects your account from accidental infractions. This enables a smooth and uninterrupted ad experience, allowing your business to maintain momentum.
3. Unlock Access to Advanced Ad Features and Campaign Types
Once your Google Ads account is verified, you unlock access to advanced features and campaign types that can significantly improve your ad performance and targeting options. Verified advertisers have the ability to run a broader range of ad formats, such as Google Shopping ads, App Install ads, and YouTube ads. These ad formats allow for more creative freedom and offer powerful targeting options that can enhance your return on investment (ROI).
Additionally, a verified account gives you access to conversion tracking, audience targeting, and remarketing features. These tools are essential for optimizing your campaigns, measuring their effectiveness, and refining your strategy. Without verification, your account may be restricted from these advanced features, which could limit your ability to reach your full advertising potential.
Verifying your Google Ads account also grants you access to performance reports and the Google Ads API, which are valuable tools for scaling campaigns and managing large budgets efficiently.
4. Improve Ad Performance and Campaign Success
Verified Google Ads accounts often experience better ad performance, especially in terms of approval speed, ad placement, and overall ad quality score. A verified account can improve your ad’s credibility and performance metrics, such as click-through rates (CTR), conversion rates, and ad relevance.
Google’s algorithms favor verified accounts because they meet the platform’s security standards and have established legitimacy. This means that Google is more likely to show your ads to relevant audiences and in more competitive ad spaces, allowing you to get better visibility and engagement.
With enhanced targeting and access to better ad placements, a verified Google Ads account helps you achieve higher Quality Scores, which in turn leads to lower cost-per-click (CPC) and better ad rankings. Lower costs and higher visibility ultimately increase your return on ad spend (ROAS), making verification a must for anyone serious about driving results.
5. Protect Your Brand and Business from Fraud
Digital advertising fraud is a growing issue that affects many businesses, especially those with unverified or poorly managed Google Ads accounts. By verifying your account early, you can significantly reduce the risk of fraudulent activities, such as account takeovers or click fraud, that could damage your brand reputation or drain your ad budget.
Google’s verification process adds an extra layer of security to your account by requiring proof of identity, which ensures that only authorized users can access and manage your campaigns. This prevents malicious actors from hijacking your account and misusing your ad spend.
Additionally, a verified Google Ads account is more likely to benefit from Google’s security monitoring and fraud detection systems, which can detect suspicious activities and alert you to potential threats. The more secure your account is, the more you can focus on optimizing your campaigns and driving real business results.
How to Verify Your Google Ads Account
Verifying your Google Ads account is a straightforward process. Google typically sends an email to advertisers asking them to verify their identity. The steps include:
- Log into Your Google Ads Account: Navigate to the “Billing & Payments” section.
- Provide Verification Documents: You will be asked to submit proof of identity, such as a government-issued ID, proof of address, and potentially other documents depending on your business type.
- Wait for Google’s Approval: Once submitted, Google reviews the documents and verifies your account. This process usually takes a few days.
Conclusion: Early Verification for Long-Term Success
Verifying your Google Ads account early offers numerous benefits that go beyond compliance. From improving account security and credibility to unlocking advanced features and enhancing ad performance, an early verification can give your business a competitive edge in today’s fast-paced digital landscape.
